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I sat down with Ryan Bartlett, founder of True Classic, and this one was wild. He took a $3,000 investment and turned it into a $270 million t-shirt company, all without venture funding. We broke down exactly how he pulled it off from finding product market fit to reverse engineering Facebook ads, negotiating every SaaS and 3PL deal, and turning free gifts into a growth engine. He shared the hidden power of starting with a simple agency, why CRO and email are the smartest plays right now, and how you can test 50 product ideas a month with almost no risk. We also went deep on how he uses comedy in advertising to build unforgettable brand moments and why inventory innovation is the future of ecom. Ryan even dropped a few business ideas he doesn’t have time to pursue and one of them might be yours now.
True Classic: https://www.trueclassic.com
Follow Ryan on X: https://x.com/RyanBartlett
Enjoy!
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Go grab your perfect domain name while it's still available.
Head to https://get.online/tko1 and use code KOERNER to get your .Online domain at just $0.99 for the first year!
Great content can’t wait to start something. I know I need to start. I’ll make sure I’ll share.
I really enjoy listening to these interviews and Chris' ideas. Thanks gents! In an amusing twist, I'm listening to this while wearing a True Classic t-shirt.
Hi Sir Have seen a job for your this channel editor,
I know I can do it Sir!!!!!
Sir, just try me please 😃 I hope we can work ☺️ I am fast , reliable and hardworking person, just gave me a chance please, it's my start I can even do your channel project for just 20 USD bcz I want to grow having experience with great people 🪴 You can even send me the trial project!
Hi Sir Have seen a job for your this channel editor,
I know I can do it Sir!!!!!
Sir, just try me please 😃 I hope we can work ☺️ I am fast , reliable and hardworking person, just gave me a chance please, it's my start I can even do your channel project for just 20 USD bcz I want to grow having experience with great people 🪴 You can even send me the trial project!
I want to know how the Tariffs are affecting all of the drop shipping and apparel business's
Does he have patents on his shirts?
Great content. And i believe its dfw based?
Freaking CHRIS KOERNER. GANGGANG.
….You rule.
This podcast is incredible. I could not believe how much Ryan shared! I have an ecommerce shop, and feel so thankful for his actionable advice! After this episode, I stayed up until midnight to launch a new Facebook ad campaign. Thank you so much Ryan and Chris!
To the editor, please generate timestamps. Thanks
Great Interview! It's easy to see how Ryan is so successful he's sharp across so many different areas. The downside now I'm thinking of ways to sell TC shirts. Jedi mind trick wear a Tee with a spot interviewing the T Shirt guy.
They definitely copied this business from Fresh Clean Tees as they were the first. Which isn’t a big deal, due to a majority of the most successful businesses are copied not created.😉
Great episode. I watch them all but I lovvvvvve True Classic. Have like 15 shirts. They work really well.
Small Youtubers let's grow together
True Classic:
Made in Cambodia/Vietnam/China: Inconsistent sizing, variable quality. No U.S. craftsmanship despite premium U.S. pricing.
Phenomenal video!!! Thank You SO MUCH!!! BTW… I'm also into funny creatives. I did a little digging and discovered that GREGTube co-founders and life-long friends, Greg Auerbach and Nate Twer, offer a "Mastering Comedy Ads with Greg & Nate" and right now it's only $39.99. Tie this in with Chris's recent Veo 3 video and I think you could have some low cost and super viral video ads. @TheKoernerOffice @RyanBartlett
So true about the no logos, I don’t have any tee shirts with any logos. Can’t stand the whole hyper logos products. Keep it clean, keep it simple.
One of your best interviews yet man 💯🔥
Love the energy. Love the conversation.