$100M Money Models-Alex Hormozi

39 Comments

1. all roads lead to sales x marketing

2. I love this man so much

3. “Rich people also like free stuff.” 😊

4. Who watched full video?

5. My physical copy of the book just arrived today, but I love that this is also available to everyone for free

6. Wait is this from the course /bundle everyone’s been paying for?

7. Business Jesus giveth

8. Thankyou for compiling these into 1 video. Was just on the website and it’s annoying me to keep cycling through each section. Thank you very much

9. Im gonna download this gold mine

10. Not gonna lie, I'm a little bit overly happy that most people only know Alex from his main channel and haven't discovered this GOLD of a video…however do feel a little bad for saying that lol. It just feels like a select few are getting 500X more than everyone else. Not gonna lie, I really need that being a new business owner.

    27:45 Alex, as someone with a psychology background who's published research on/about research bias. I really appreciate how you outlined your testing methodology. Shows you're avoiding confirmation bias like a pro!

    This video was so packed with so much value I had to download it and have chat gpt 5 create a study guide for me. Absolute gold – thank you Alex for another banger!🔥

11. 🙏Thank you lord Jesus I hit $123,590 today. Thank you for all the knowledge and nuggets had thrown my way over the last week.i started with 9k in last week now i just hit $123,590

12. Now It's time to make a book about on "WHY" to do business

13. Can you add time stamps .

14. Probably the most valuable business piece of content ever

15. Question for anyone: I’m starting out with 0 clients as well. I have my thing I want to sell and my lead generation to sell it to. I haven’t read the other 100M book since I believe I have what they talk about. Should I go back and read both? So far, I’m an hour and a half into this video, and it’s already opening my mind up to all sorts of ideas and possibilities in the business world.

16. This is sick, thanks man. You should make the same long bulked up video for the offers and leads coarse aswell.

17. Thanks for posting this to YouTube.
    That video player on Skool app is awful, no background play, no 10 seconds back or forward, no timestamps…
    Make it more user friendly.

18. The greatest marketer of this generation.

19. wtf is the point of college or an mba

20. Dammnn this firee

21. How can I adapt Money Models to fit
    – Selling of FMCG goods (for trade) at trade shows, these are often importers, wholesalers, bulk buyers, department stores buying LCL (less then a container load) or higher of volume. The advice that we should have a free leed magnet is unheard of here for a much higher volume, i.e upwards of 25k per transaction that requires multiple rounds of sampling, tooling, site visits, etc.

22. This channel seemed to pop up out of nowhere at a good time..

23. So wait. I just paid $6k for things he's giving for free just a few days later to include the $9 for live and 90 days free Skool community… That's messed up. Definitely feeling like I got played

24. 🎯 Key points for quick navigation:

    03:25 💸 Advertising is often unprofitable; illustrates with LTV/CAC and cash flow challenges.
    11:31 📚 The three numbers that matter: CAC, 30-day payback, and gross profit; ensure LTV > CAC.
    16:40 📊 Example CAC calc: 8 sales, $3,000 for email, $200 software, $800 commissions → CAC = $4,000 total; $500 per sale.
    25:17 🚦 Free offers fail for three reasons: wrong audience, disbelief/credibility issues, or the message reaching the wrong people.
    25:49 ✅ Pros of free: more leads and cheaper leads when advertising with free value.
    37:26 🧭 Use discounts to get a card on file and then upsell to higher-ticket services in a smooth, two-step process.
    51:36 🚲 Hyper-buying cycle: after a purchase decision, customers rapidly buy related items (helmet, shoes, gear) within days.
    58:07 🔄 Don’t stall upsells to the end of the sale; keep the momentum and add value within the existing buying cycle.
    01:23:12 🔗 Continuity strategy: free feedback call to close the loop into higher monthly continuity (e.g., 3,200/month) and long-term revenue
    01:24:12 💼 Simplicity sells: keep offers simple; fewer offers scale better
    01:30:22 ⚡ It’s a speed game: advertise aggressively, outspend rivals, then refresh with new models to stay ahead and keep profits high.
    01:43:06 💸 Win-your-money-back concept: customers put money down and can get it back if they reach a goal, either as cash or store credit
    01:53:39 📅 Extend credit over a year (e.g., $600) to secure upfront cash and maintain ongoing payments; incentivize long-term commitment
    01:58:02 🗓️ Make every meeting a sales opportunity with structured check-ins (nutrition orientation, progress check-in, transformation feedback) and upsell membership
    01:59:59 🏆 Make everyone a winner by presenting the next plan as a reward midway; reduce risk and increase commitment; use long-term goals credit to transition to other programs
    02:02:27 📈 More results = more money: the better the outcomes you deliver, the more you grow revenue and keep customers paying
    02:05:27 ⚖️ Be aware of legality: giveaways can resemble lotteries if you charge; understand terms (sweepstakes, scholarships) and stay compliant
    02:08:25 💎 Use a price anchor: assign a monetary value to the grand prize to anchor the promotional offer
    02:09:25 🎯 Have a main prize and a gift/offer that entries can apply toward to qualify.
    02:10:54 ⏳ Set a 3–7 day deadline and update leads daily across channels to maintain momentum.
    02:26:45 🎯 Grand prizes should require qualification to collect valuable lead data.
    02:28:51 🏆 Free giveaways and money-back offers are strong, versatile attraction methods.
    02:36:09 🧩 Strip features to create the decoy: remove the most expensive elements and offer an older version of the premium.
    02:36:40 💡 Focus the attraction on outcomes, not the vehicle; emphasize benefits over features.
    02:37:41 🔥 The contrast between decoy and premium must be large for stronger conversions.
    02:40:16 🚀 Sell the premium with confidence as the no-brainer choice; guide the lead as if they’ll take it.
    02:44:15 💡 Honest education-based selling builds trust; if information is true, customers decide with the data you’d share with a family member
    02:47:41 🚫 Single-item offers with freebies tend to underperform; use multi-item bundles or tiered offers to stay profitable
    02:51:46 🧪 Free items can differ from paid items; test different freebies to see what converts best
    02:54:14 🚀 Use prepayments as a cash-flow tool to fund big purchases (like equipment while keeping the business healthy.
    03:03:07 💳 Pay later vs pay now → calibrate the discount to offset acquisition cash, all within a 30-day window
    03:06:33 🔒 Conditional guarantee → allow cancellation only if criteria are met (e.g., attendance or data submitted) to qualify for value-based billing
    03:07:04 📊 Optimize pay later → if uptake or cancellations skew, adjust bonuses or price gaps; target around 10% cancelations for pay later
    03:09:05 🔁 Recurring revenue → apply pay-later logic to ongoing plans (higher rate later or lower upfront to lock in a better rate)
    03:10:04 💬 Seed next offer → hint at your next offer during delivery to boost future sales (e.g., tease upcoming programs)
    03:42:18 🗝️ A free month (e.g., storage) can unlock high-margin add-ons (locks, boxes, movers); margins can be very strong.
    03:50:19 🎯 The menu upsell four steps: unsell what they don’t need; prescribe what they do need; ask A or B; make it easy to pay.
    03:55:44 💳 Close using the card on file to speed checkout and reduce friction
    04:00:10 🔁 Use A/B upsells: offering two buying options that solve the same problem increases chances of a sale
    04:07:02 🧮 Add a decoy option to boost higher-margin bundles (three options: A, B, and C priced so C makes the bundle look better).
    04:09:35 🧱 Anchor vs menu upsell: anchor pricing uses a high-price option to set perception; menu upsell offers clear, well-structured choices to drive the desired sale (illustrated by the suit pricing story).
    04:24:32 🧭 Four rollover use-cases: reengage past customers, rescue upset customers, rescue competitors’ upset customers, upsell regulars
    04:42:24 💳 Credit cards: let customers decide payment terms or use card to pick a plan; if not, offer an in-house plan with defined dates
    04:52:44 💡 Payment plans include built-in upsells: offer a prepayment discount during the plan and extend the discount window to encourage early payoff.
    04:55:43 🧾 For recurring revenue, quote annual price to encourage prepay (e.g., $36,000/yr) with potential two-step-downs
    04:59:11 📈 Using a trial-with-penalty down-sell can double conversions (from about 3 to 6 sales) when used after a no
    05:02:07 ⚖️ Weight trial prices by the importance of activation tasks; total can align with win-your-money-back pricing
    05:03:07 🧾 Fill out the contract for the client during the sale to keep momentum, verify all fields, and ease the interaction with light humor.
    05:12:27 🔁 If they didn’t use it, re-engage with multiple touches and consider waving fees to get them back on track or offer a better alternative
    05:16:24 🎯 Mid-trial check-ins and ongoing offers: use check-ins to add value or swap elements; if not using, offer a make-it-up path to avoid fees and improve conversion
    05:20:22 🎯 Use concrete examples for service and product quantity when downselling (fewer sessions, fewer items)
    05:20:51 🪙 Consider a range of quality changes (older versions, cheaper materials) as part of downselling for products
    05:23:21 🧠 When removing features, aim to guide the customer toward the best fit and learn what they value most
    05:34:15 🎯 Down-sell dynamics: removing features can drive uptake; remove hated features to boost conversion, or remove loved features to nudge toward the original offer.
    05:38:42 🧲 Use a sales script that rewards long-term commitment by offering more value for less upfront
    05:51:28 🧰 Bonuses vs discounts: both affect decisions; offer more value and remove downsides; bonuses can be standalone or tied to continuity.
    05:54:23 🛎️ Short-term accelerator and digital product examples: a $1,000 bonus with membership; VIP benefits; digital newsletters; lifetime discount by paying upfront.
    06:05:07 💵 Standalone bonus pricing: charge 33%+ more than the first month; about half will buy it to avoid continuity.
    06:13:31 🔚 End-of-term discount: apply the full discount at the end and push out the term, rewarding on-time payments.
    06:18:02 ⏳ Billing cadence: bill every four weeks (instead of monthly) to capture about 1 extra month of revenue per year (≈8.3% more).
    06:20:02 💳 ACH advantage: adding ACH as a second payment method is cheaper and more stable, reducing processing costs and declines.
    06:30:50 🧩 Introduces a special continuity offer: upfront onboarding fee (e.g., $25k) with a monthly plan, or a year commitment that waives the onboarding fee.
    06:32:49 🎁 Use a “months free” style lure to attract, then apply early-cancellation terms; onboarding fee can be waived with commitment.
    06:35:45 🧭 Clear structure: you can present the waive-vs-commitment trade-off and the cancellation terms with concrete numbers.
    06:46:05 ⚙️ Start simple and price smart: begin with a single model; don’t try all four at once; keep pricing simple (prepay vs payment plan) to minimize risk; “simple scales, fancy fails.” Consider affiliate products to fill gaps and turn attraction into continuity via renewals.
    06:50:32 🧭 Upsell strategies focus on the next-best solution and include four classic types: the classic upsell, the menu upsell, the anchor upsell, and the rollover upsell.
    06:54:30 📚 The approach aligns with Ray Dalio’s principles: big goals, learning from failures, refining principles, and setting even bigger goals.
    06:55:28 🗣️ A motivational closer: entrepreneurship is hard, but persistence and not quitting are crucial for success.

    Made with HARPA AI

25. I’d advise you guys to Download this video before it gets taken down

26. & commenting for the algorithm

27. I get to watch this on Skool & Youtube.. lets gooo.
    Brainwashing tf outta myself with this.

28. Audio delay issues guys!

29. 02:02:02 end of WYMB
    03:13:48 free with consumption
    04:09:10 anchor upsell

30. 1 hour in and man this is crazy work

31. omg

32. Grab some coffee and here we go.

33. I think he's building a universe 😅.

34. I am unique complex introvert…i overthink everything…i am so loving this all in one space…those 3 to 5 minute bits gives me a headaches

35. Thanks for this. Timestamps for a video this long would be amazing as well.

36. Will chapters be added to this video? That would be amazing

37. Amazing info- thank you for sharing.

38. Can someone add timestamps with AI?

39. This video does have some delay issues but the videos on the skool platform do not have the same issue

Comments are closed.