Animals Matter® supports a no-kill philosophy, and we put our money where our mouth is. Proceeds from our products help to fund compassionate efforts like Dogs Playing for Life, a nationwide program to help shelters incorporate play as a therapy and socialization tool. Led by doggie advocate Aimee Sadler, the program trains staff and volunteers (free of charge) to hold “play groups” for shelter dogs that work to improve the wellbeing and behaviour of the pups so they’re more likely to be adopted.
Check out Dogs Playing For Life here: https://dogsplayingforlife.com/
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